global retail expansion

Global retail expansion occurs when a retail company extends its presence beyond its home country to operate in new international markets. This involves opening new stores, launching online platforms, or forming partnerships to reach more customers worldwide. The goal is to increase sales, brand recognition, and market share globally. Successful expansion considers local customer preferences, cultural differences, supply chain logistics, and regulatory requirements. It allows companies to grow beyond domestic limits, diversify risks, and tap into emerging markets with increasing consumer spending. Overall, it’s a strategic move to build a broader, more resilient global customer base.