global narrative

A global narrative is the overarching story or set of themes that shape how people, organizations, and nations understand and communicate about the world. It influences perceptions, policies, and behaviors by highlighting certain issues, values, or interpretations as important. For example, a narrative emphasizing technological progress promotes innovation, while one focused on climate change urges sustainable actions. These narratives evolve over time and can be influenced by media, leadership, and cultural shifts, guiding collective understanding and decision-making on a worldwide scale.