Global Market Segmentation

Global market segmentation is the process of dividing a broad global market into smaller, more defined groups of consumers based on shared characteristics. These characteristics can include demographics (such as age, income, and education), geographic locations (like countries or regions), psychographics (values and lifestyles), and behavior (purchasing habits). By understanding these segments, businesses can tailor their marketing strategies and products to better meet the specific needs and preferences of different groups worldwide, ultimately enhancing customer satisfaction and improving sales.