
Global Investment Performance Standards (GIPS)
Global Investment Performance Standards (GIPS) are a set of ethical guidelines established by the CFA Institute to ensure transparency, consistency, and comparability in how investment firms present their performance results. By following these standards, firms provide investors with trustworthy, standardized information, making it easier to compare different firms’ performance objectively. GIPS promote best practices in reporting and help protect investor interests by encouraging honesty and integrity in the communication of investment outcomes. Overall, they foster greater confidence and clarity in the investment industry worldwide.