global firms

Global firms are companies that operate in multiple countries around the world. They have offices, factories, or stores in different regions, allowing them to reach a broader customer base and access diverse markets. These firms often coordinate their activities internationally, adapting products and services to local cultures and needs. Examples include corporations like Apple, Toyota, or Unilever. Operating globally helps them benefit from global supply chains, talent pools, and market opportunities, but also involves managing different regulations, currencies, and cultural differences.