Global Business Network (GBN)

Global Business Network (GBN) was a consulting firm specializing in strategic planning and scenario thinking, helping organizations prepare for future uncertainties. It brought together experts and diverse perspectives to explore possible future trends, risks, and opportunities. GBN used structured techniques to imagine different scenarios, enabling clients to develop robust strategies that are adaptable to change. Although GBN was acquired by Oliver Wyman in 2015 and is no longer operating as a standalone entity, its methods and ideas continue to influence strategic foresight and planning practices in various industries.