Global Brand Index

The Global Brand Index (GBI) is a ranking that measures the overall strength and reputation of brands worldwide. It considers factors like consumer perception, brand trust, loyalty, and recognition across different regions and industries. Essentially, it helps identify which brands are most influential and respected globally, providing insights into their popularity and competitive position in the market. Companies, marketers, and analysts use the GBI to understand trends, guide branding strategies, and assess how their brand compares on a global scale.