Global brand

A global brand is a company or product that is recognized and trusted across many countries and cultures. It maintains a consistent identity, including its name, logo, and messaging, worldwide. This consistency helps consumers know what to expect, no matter where they are, and builds a strong reputation globally. Examples include companies like Apple, Coca-Cola, and Nike. A global brand can adapt to local markets while preserving its core brand identity, making it a powerful tool for reaching and connecting with customers worldwide.