Glaser and Strauss

Glaser and Strauss are sociologists known for developing Grounded Theory in the 1960s. This research approach involves collecting data systematically and analyzing it simultaneously to identify patterns and develop theories directly rooted in real-world observations. Unlike traditional methods that start with a hypothesis, Grounded Theory allows theories to emerge naturally from the data. It’s widely used in social sciences, health research, and beyond to understand complex social processes by staying closely connected to what people actually do and say. Their work emphasizes flexibility, iterative analysis, and ensuring that theories are grounded in actual experiences.