Gladwell's Tipping Point theory

Malcolm Gladwell's Tipping Point theory explains how small actions or events can trigger significant change, leading a trend, idea, or behavior to rapidly spread and become widespread. It suggests that social phenomena reach a "tipping point" when enough influential factors—such as key individuals (connectors), influential figures (mavens), and persuasive persuaders (salesmen)—align and motivate enough people to adopt the idea. Once past this threshold, the change accelerates quickly, transforming from a niche to mainstream. This concept highlights the powerful impact of strategic social influence and network dynamics in shaping societal trends.