GIs in the Indian Constitution (Article 39)

GIs, or Geographical Indications, are signs used to identify products that originate from a specific place and possess qualities or reputation due to that origin, like Darjeeling tea or Kanjeevaram sarees. Article 39 of the Indian Constitution emphasizes that the government should aim to secure an adequate standard of living and protect the interests of producers, especially those from rural areas. In this context, GIs help safeguard local producers by preventing imitations, promoting fair trade, and preserving unique regional products, thereby supporting economic development and cultural heritage.