Giff Constable

Giff Constable is a product management and customer development expert known for helping organizations understand and prioritize customer needs through practical, evidence-based approaches. He advocates for continuous learning and rapid experimentation to develop successful products. Giff emphasizes validating assumptions early by engaging directly with users, reducing waste, and making informed decisions throughout product development. His approach encourages teams to focus on real customer problems, using data and feedback rather than assumptions, to create products that truly meet market demands.