Getting to Yes (book)

"Getting to Yes," by Roger Fisher and William Ury, is a guide to effective negotiation that focuses on reaching mutually beneficial agreements. It emphasizes principles such as separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria. The book encourages collaboration over confrontation, helping negotiators resolve conflicts fairly and efficiently. Its approach is applicable in personal, professional, and international settings, aiming to create solutions that satisfy all parties involved by fostering understanding and cooperation.