gestures in advertising

Gestures in advertising refer to the use of physical movements or hand signals by models, actors, or animated characters to communicate messages, evoke emotions, or reinforce branding. These gestures help convey ideas more effectively, draw attention, and create a connection with the audience. For example, a thumbs-up can signal approval, while open palms might suggest honesty. Strategic use of gestures enhances storytelling, adds emphasis, and makes advertisements more memorable. They serve as visual cues that support the overall message, making the communication more engaging and relatable.