Gerber's Theory of Decision-Making

Gerber’s Theory of Decision-Making suggests that choices are primarily influenced by our underlying goals and perceptions of what is valuable or desirable. When faced with a decision, individuals subconsciously weigh options based on how well they align with their personal objectives, beliefs, and past experiences. The theory emphasizes that decision-making is not only rational but also shaped by emotional and psychological factors, which filter how we interpret alternatives and consequences. Essentially, it explains that choices are driven by a complex interplay of goals, perceptions, and context, guiding individuals toward decisions that fulfill their internal priorities.