Gerber's product expansion

Gerber's product expansion refers to the company's strategic growth beyond its original focus on baby food. It involves introducing new product lines, such as snacks, fruit spreads, and other nutritious foods, to reach a broader customer base. This expansion aims to leverage brand recognition and trust to diversify offerings, increase market share, and meet varied consumer needs. Essentially, Gerber builds on its reputation for quality nutrition for babies to grow into a comprehensive food brand for families, while maintaining its core values of health and safety.