George T. Doran

George T. Doran was a management consultant known for creating the SMART criteria, a popular framework used to set effective goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This approach helps individuals and organizations develop clear, well-defined objectives that are easier to track and accomplish. Doran's work emphasizes the importance of structured goal-setting to improve performance and success, making complex planning more manageable and effective across various fields.