George Sperling

George Sperling is a cognitive psychologist best known for his research on visual perception and the momentary storage of visual information, called iconic memory. He conducted experiments showing that the human brain temporarily holds a rapid, detailed snapshot of what we see, which helps us process visual information efficiently. Sperling's work helped deepen understanding of how we perceive and remember visual stimuli in split seconds, influencing theories of memory and perception. His findings reveal the remarkable capacity and timing of our visual system, highlighting how our brain manages an immense amount of visual data in brief moments.