George Loewenstein (Behavioral Economist)

George Loewenstein is a prominent behavioral economist known for his research on how emotions and psychological factors influence economic decision-making. He explores why people often make choices that contradict their long-term interests, such as overeating or procrastinating. Loewenstein's work emphasizes the importance of understanding human behavior in economics, advocating for models that incorporate emotional and cognitive biases. His insights have applications in various fields, including public policy, healthcare, and marketing, helping to explain why people don't always act rationally in financial and personal decisions.