George E. Marcus (anthropologist)

George E. Marcus is an influential American anthropologist known for developing qualitative research methods, particularly in the study of culture and social change. He co-founded the "multi-sited ethnography" approach, which involves studying a single phenomenon across different locations to understand its broader context. Marcus's work emphasizes in-depth, interpretive insights into people's lives and social processes, often combining ethnographic fieldwork with innovative analytical frameworks. His contributions have significantly shaped contemporary anthropology and qualitative research, making complex social issues more understandable by capturing diverse perspectives and interconnected sites of social activity.