George Bernays

Edward Bernays was a pioneering figure in public relations and propaganda, often called the "father of public relations." He applied psychological principles to shape public opinion and influence consumer behavior, emphasizing the power of persuasive communication. Bernays believed that manipulating public perceptions could serve both commercial and social purposes, using techniques like media campaigns, endorsements, and symbolic events to shape societal attitudes. His work laid the foundation for modern advertising, PR, and media strategies by demonstrating how information could be carefully crafted to influence people's thoughts and actions.