Geolocation Targeting

Geolocation targeting is a marketing technique that uses a person's geographical location to deliver tailored ads or content. By determining where someone is—based on their device's GPS, Wi-Fi signals, or IP address—businesses can show relevant promotions or information that suit local interests. For example, if you're walking near a coffee shop, you might receive a coupon for a discount. This approach helps companies reach the right audience at the right time, enhancing the effectiveness of their marketing efforts while providing consumers with relevant offers and information based on their location.