Geolocation marketing

Geolocation marketing involves using a person's physical location to deliver relevant advertisements, offers, or content through their mobile devices. When you visit a specific area, apps or services can identify your location via GPS, Wi-Fi, or IP address, allowing businesses to target you with personalized promotions or information based on where you are. This strategy enhances marketing relevance, encourages nearby engagement, and improves customer experience by connecting consumers with local deals or services at the right place and right time.