Geographical Indications Protection in the EU (Directive 2013/43/EU)

Geographical Indications (GIs) Protection in the EU, under Directive 2013/43/EU, safeguards the names of specific products that come from particular regions, ensuring their quality and authenticity. This means that products like Champagne, Parmesan cheese, or Prosciutto di Parma can only be called by those names if they originate from their designated areas and adhere to strict quality standards. The protection helps preserve local traditions, supports farmers and producers, and prevents misleading labeling, allowing consumers to trust the origin and quality of the products they purchase.