Geofilters

Geofilters are location-based overlays for images shared on platforms like Snapchat, allowing users to add designs, artwork, or branding specific to a particular place or event. They are activated only within a defined geographical area, such as a city or venue, making shared content more localized and relevant. Businesses and event organizers often use geofilters for marketing or celebration purposes, as they enhance user engagement and promote a sense of place. Essentially, geofilters blend digital creativity with geographic targeting to create customized visual elements tied to a specific location.