Geoffrey H. Moore

Geoffrey H. Moore is a business consultant and author best known for his work on marketing and selling high-tech products. He introduced the "Technology Adoption Lifecycle," which describes how different groups—early adopters, mainstream customers, and laggards—accept new technology over time. His most influential book, *Crossing the Chasm*, explains how companies can successfully transition from selling to early adopters to reaching the mainstream market, a critical step for widespread success. Moore's insights help businesses develop strategies to effectively introduce and grow innovative products in competitive markets.