Geoffrey B. West

Geoffrey B. West is a theoretical physicist and complex systems scientist renowned for applying scientific methods to understand patterns across diverse domains, such as cities, companies, and organisms. His research reveals that these systems share universal principles, like growth, scaling, and efficiency, governed by mathematical laws. West’s work helps explain why cities grow larger and more productive, how companies evolve, and how biological organisms behave, offering insights into the underlying principles that shape complex systems in nature and society.