Geo-Targeting

Geo-targeting is a marketing technique that delivers content or advertisements to users based on their geographical location. By using data like IP addresses, GPS, or location services from devices, companies can tailor messages and offers to specific areas. For example, a restaurant can promote a special deal to people in its local neighborhood or a retailer can advertise a sale relevant to a city. This approach helps ensure that the right audience receives the right information, increasing engagement and effectiveness in marketing campaigns.