Generational Theory (Strauss-Howe)

Generational Theory, developed by William Strauss and Neil Howe, posits that history is shaped by recurring cycles of generational change. Each generation, lasting about 20 years, has distinct characteristics shaped by the social and historical context of its formative years. These generations fall into four archetypes: Prophets, Nomads, Heroes, and Artists. They interact in a repeating cycle of High, Awakening, Unraveling, and Crisis. This theory helps us understand how different generations perceive the world, influence society, and respond to challenges, revealing patterns in social behavior and historical events through time.