Generational Studies

Generational Studies is the examination of groups of people born around the same time, typically spanning 15-30 years, to understand how shared experiences, cultural shifts, and historical events shape their attitudes, behaviors, and values. By analyzing these commonalities, researchers can identify patterns that influence society, markets, and politics. This field helps us comprehend how different generations—like Baby Boomers, Millennials, or Gen Z—interact with trends and adapt to change over time, providing insights into social dynamics and guiding decision-making in various sectors.