generational research

Generational research studies how people born around the same time share common experiences, values, and behaviors that influence their attitudes and choices over their lifetime. It helps us understand differences and similarities between groups like Millennials, Baby Boomers, and Gen Z, considering historical events, technologies, and societal shifts they experienced. This research informs businesses, policymakers, and marketers about how generations think and act, enabling more targeted and relevant communication, products, and services. Essentially, it explores how the unique circumstances of each generation shape their worldview and behaviors.