Generation Theory

Generation Theory explores how individuals born during specific time periods, called generations, share common experiences, values, and behaviors that influence their perspectives and actions. These generational cohorts are shaped by historical events, technological advances, and social changes occurring during their formative years. For example, Baby Boomers, Generation X, Millennials, and Generation Z each have distinct traits and attitudes influenced by the times they grew up in. Recognizing these differences helps organizations, marketers, and policymakers better understand and engage with different age groups, fostering more effective communication and strategies.