General Sign Theory

General Sign Theory is a framework for understanding how signs and symbols communicate meaning. It suggests that signs consist of a relationship between a signifier (the form or symbol) and the signified (the concept or meaning it represents). This theory emphasizes that interpretation depends on context, cultural background, and shared understanding among communicators. Rather than assuming fixed meanings, it recognizes that signs can be understood differently across situations, highlighting the dynamic and interpretive nature of human communication. It underpins fields like semiotics, linguistic analysis, and media studies, helping us analyze how meaning is created and exchanged.