gender roles in media

Gender roles in media refer to the ways films, TV, advertisements, and other content portray and expectations of behaviors for men and women. These portrayals often reinforce stereotypes—such as men being dominant or strong, and women being nurturing or passive—shaping societal views on gender. Media can influence perceptions of what is “appropriate” for each gender, impacting how individuals see themselves and others. While progress has been made toward more balanced representations, many media still rely on traditional roles, which can limit understanding of gender diversity and equality.