Gender Ads

Gender ads are advertisements that target specific genders—male or female—by using imagery, language, and messaging that appeal to traditional or stereotypical notions of what each gender enjoys or needs. They often aim to influence consumer behavior based on societal expectations about gender roles. For example, ads for toys might target boys with action figures, while ads for household cleaning products might target women. While they can be effective, gender ads can reinforce stereotypes and limit how people see themselves or their options. Increasingly, brands are moving toward more inclusive advertising that avoids unnecessary gender distinctions.