Gemba

Gemba is a Japanese term meaning "the real place," often used in business to refer to the location where value is created, such as the factory floor, workplace, or customer site. It emphasizes the importance of managers and employees observing processes firsthand to understand operations, identify issues, and improve efficiency. By going to Gemba, teams can gather accurate insights, foster better problem-solving, and enhance overall performance, rather than relying solely on reports or assumptions. It promotes a culture of direct engagement and continuous improvement by connecting leaders with the actual work environment.