GDS Market Share

GDS (Global Distribution System) market share refers to the percentage of travel bookings and data managed by different GDS providers within the travel industry. GDSs serve as digital platforms connecting travel agencies, airlines, hotels, and other service providers, enabling seamless reservations. A higher market share indicates a GDS's dominance in the industry, meaning it processes more bookings and has broader influence among travel sellers. Understanding market share helps gauge the competitiveness and reach of a GDS, informing airlines and agencies about the most widely used systems for distribution and sales.