GBN (Global Business Network)

Global Business Network (GBN) is a consulting firm that helps organizations anticipate future challenges and opportunities through strategic foresight. They use a method called scenario planning, which involves exploring different possible future scenarios to inform better decision-making today. GBN gathers experts from various fields to brainstorm and analyze how trends and uncertainties could unfold. This approach enables businesses, governments, and nonprofits to prepare for changing conditions, reduce risks, and identify innovative strategies, ultimately helping them navigate complex, uncertain futures with greater confidence.