Gary Latham

Gary Latham is a prominent Canadian psychologist known for his work in organizational psychology, particularly in the area of goal-setting theory. He emphasizes how setting specific, challenging goals can enhance motivation and performance in individuals and teams. Latham's research has significantly influenced how businesses and organizations approach employee motivation, leadership, and productivity strategies. He has also co-authored several influential books and academic papers, contributing to our understanding of human behavior in the workplace and how effective goal-setting can lead to better outcomes for both individuals and organizations.