Gary Cokins

Gary Cokins is a prominent figure in the field of business analytics and performance management. Known for his expertise in advanced management accounting, he focuses on how organizations can use data to improve decision-making and financial performance. Cokins advocates for tools like Activity-Based Costing and Balanced Scorecard to enhance efficiency and strategic insight. He has authored several books and articles, contributing significantly to the understanding of how businesses can leverage analytics and metrics to achieve their goals. Through his work, he emphasizes the importance of integrating financial and operational data for better management practices.