Gamson's Theory of Identity

Gamson's Theory of Identity suggests that individuals define their identity based on group memberships, values, and shared beliefs, which influence how they present themselves publicly. People are motivated to align their behavior and messages with their group's identity to gain recognition, support, and legitimacy. This theory emphasizes that our sense of who we are is shaped by the social groups we belong to and the narratives we promote, especially in social or political contexts. Essentially, identity is seen as a strategic tool used to communicate belonging and reinforce group cohesion.