Gamification in surveys

Gamification in surveys means adding game-like elements—such as points, badges, or competitions—to make the process more engaging and enjoyable for respondents. Instead of just answering questions, participants might earn rewards or experience a sense of achievement, encouraging them to complete the survey thoughtfully and enthusiastically. This approach helps improve response quality and quantity by making the experience more interactive and motivating, while still gathering valuable insights for research or business purposes.