Gamification in Business

Gamification in business involves applying game-like elements—such as point scoring, competitions, badges, and leaderboards—to non-game contexts like work or marketing. Its goal is to motivate and engage employees or customers by making tasks more interactive and rewarding. For example, a company might reward employees with badges for completing training modules or encourage customers to share feedback through point systems. This approach fosters increased participation, motivation, and loyalty by tapping into the natural human desire for achievement, recognition, and progress, ultimately enhancing productivity and brand engagement.