gambling behaviour theory

Gambling behavior theory explains why people gamble and how they do so. It suggests that individuals are motivated by factors like the thrill of risk, the hope of winning, social influences, and emotional escapes. Cognitive biases, such as the illusion of control or believing they can predict outcomes, also play a role. Conditioning and reinforcement mechanisms, where wins or near-misses encourage continued play, contribute to gambling patterns. These theories help understand why some people develop problematic gambling habits, emphasizing the complex interplay of psychological, social, and environmental factors influencing gambling choices.