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Gallup (George Gallup)

George Gallup was an American statistician best known for developing the Gallup Poll, a method of measuring public opinion through surveys. His work pioneered how organizations, governments, and the media gauge people's views on politics, social issues, and consumer preferences. Instead of asking everyone, Gallup's techniques use carefully selected samples to accurately represent larger populations, providing reliable insights into public attitudes. His innovations transformed polling into a scientific and trusted tool for understanding societal trends, making his contributions fundamental to modern opinion research and data-driven decision-making.