Galloway

Galloway is a method for online advertising measurement and management. It helps businesses understand how their digital ads perform by tracking metrics like views, clicks, and conversions across different platforms. This approach allows for better decision-making by providing a clear overview of ad effectiveness, optimizing ad spend, and improving marketing strategies. Galloway integrates various data sources to give a comprehensive picture, ensuring that marketing efforts are efficient and targeted. Overall, it's a tool that enhances transparency and accountability in digital advertising campaigns.