Gabor-Granger Method

The Gabor-Granger Method is a market research technique used to determine the optimal price for a product or service. It involves asking potential customers how likely they are to buy the product at different price points. By analyzing their responses, businesses can identify the highest price customers are willing to pay while still maintaining strong demand. This method helps companies set prices that maximize revenue and appeal to their target audience without relying solely on guesses or assumptions.