Funnel Stages (Awareness, Interest, Decision, Action)

Funnel stages describe the steps a potential customer goes through before making a purchase. First, in the **Awareness** stage, they learn about a product or service. Next, during the **Interest** stage, they seek more information and consider its benefits. In the **Decision** phase, they compare options and decide whether to buy. Finally, in the **Action** stage, they complete the purchase. This process helps businesses understand and guide customers from initial awareness to making a final decision, improving marketing strategies and customer engagement.