Funnel Optimization

Funnel optimization is the process of improving each stage of a customer’s journey—from first discovering your product to making a purchase—so more people move smoothly through these steps. It involves analyzing how visitors interact with your website or marketing efforts, identifying where potential customers drop off, and making targeted adjustments. The goal is to increase conversion rates at every step, ultimately turning more visitors into satisfied buyers. This process helps businesses make better use of their marketing efforts, reduce wasted resources, and boost overall sales by focused improvements.