Fung Wu

Fung Wu is a respected scholar and professor known for his expertise in business and marketing, particularly in understanding Asian and Chinese markets. His work often explores how cultural, economic, and technological changes influence consumer behavior and corporate strategies in this region. Wu combines academic research with practical insights, helping companies and students better navigate the complexities of doing business in Asia. His contributions foster a deeper understanding of cross-cultural dynamics and assist organizations in developing effective marketing approaches tailored to Asian markets.